Cookie Policy

Effective date: 15 September 2025
Website: https://amaranthinelingerie.com

At Amaranthine Lingerie, we value your privacy and transparency. This Cookie Policy explains how we use cookies and similar technologies on our website, how they affect your browsing experience, and how you can manage them.

1. What Are Cookies

  • Cookies are small text files stored on your device when you visit a website.

  • They help websites function properly, remember your preferences, analyze traffic, and provide personalized content and advertisements.

Types of cookies we use:

  • Session cookies: Temporary cookies deleted when you close your browser.

  • Persistent cookies: Cookies that remain on your device for a set period or until deleted.

  • First-party cookies: Set by our website.

  • Third-party cookies: Set by external services we use, including analytics, advertising, and social media platforms.

2. How We Use Cookies

We use cookies for the following purposes:

  • Essential cookies – Required for website functionality, such as remembering your shopping cart, login sessions, and secure checkout. Necessary for the performance of the contract (purchase).

  • Performance and Analytics cookies – Help us understand how visitors interact with our website, enabling us to improve functionality and content.

  • Functional cookies – Remember your preferences, such as language, currency, and display settings.

  • Advertising and Targeting cookies – Deliver personalized advertisements on our website or third-party websites, based on your browsing behavior. Consent is required for these cookies under GDPR.

3. Third-Party Cookies

We use third-party services that may set cookies on your device, including:

  • Shopify – Manages e-commerce functionality, cart management, and marketing tools.

  • Google Analytics – Monitors website traffic and usage patterns.

  • Meta (Facebook & Instagram) – Tracks website visits and user behavior to deliver personalized advertising and measure campaign performance. Includes Facebook Pixel.

  • Email marketing providers – Track open rates, clicks, and interactions for newsletters or promotional emails.

  • Advertising partners – Retargeting and display of personalized ads across third-party websites.

These third parties may collect information about your online activity and may combine it with other data they have collected from you or other sources.

4. Retention Periods

  • Shopify cart cookies: until checkout or 30 days.

  • Analytics cookies (Google Analytics): up to 12 months.

  • Advertising/Meta cookies: up to 6–12 months.

  • Email marketing tracking cookies: duration of the marketing campaign or until you unsubscribe.

5. Cross-Border Data Transfers

Some cookies may result in the transfer of data outside the European Economic Area (EEA). We ensure that such transfers comply with applicable data protection laws.

6. Managing Cookies

You can manage cookies via your browser settings:

  • Delete existing cookies.

  • Block all cookies.

  • Receive notifications when a cookie is set.

Please note that blocking essential cookies may prevent some website features from working correctly, including checkout and account management.

Opt-out links for major third-party services:

7. Consent

  • By continuing to use our website, you consent to the use of cookies as described in this policy.

  • Upon your first visit, a cookie banner will provide the option to accept or manage your cookie preferences.

  • You may withdraw your consent at any time by adjusting your browser settings or managing your cookie preferences on our website.

8. Legal Basis

  • Essential cookies: necessary for the website and the execution of your purchase contract.

  • Analytics, functional, advertising cookies: rely on your consent or legitimate interest where applicable.

9. Updates to This Policy

We may update this Cookie Policy to reflect changes in technology, legislation, or website functionality. Updates will be posted on this page with a revised effective date.

10. Contact Us

If you have any questions about our Cookie Policy or your privacy rights, please contact us at:

Amaranthine Lingerie
Email: info@amaranthinelingerie.com

Phone: +39 3665051261

For more information about how we process personal data collected via cookies, please see our Privacy Policy